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EQUITIES Magazine Established in 1951 Stock Market Weekly


Whether during times of economic uncertainty and bull market upswings, a look at history in comparison to current events and modern-day business icons is an important part of understanding how we got here, where we’re going, and how to prosper.


A Colossal Failure of Common Sense: The Inside Story of the Collapse of Lehman Brothers
By Lawrence G. McDonald, Patrick Robinson
Crown Business, 2009

For those who can’t seem to get enough of the demise of the finance industry—and really, who could—the book details the fall of one of the most prominent investment firms in history. McDonald, a former vice president at Lehman, recounts the events that led to the dissolution of the firm, and the subsequent aftermath that wrecked havoc on the world’s economy. Critics have commended the book, saying it does a good job giving readers an inside look into the Lehman culture.
How to Smell a Rat: The Five Signs of Financial Fraud
By Ken Fisher, with Lara W. Hoffmans
From Charles Ponzi to Bernard Madoff, investment scams have been a plague in the financial industry for as long as history can remember. While the names may change, the basic structure remains the same. How do you know when something too good to be true is, in fact, too good to be true? Investment expert Ken Fisher lays out the five most telling signs of schemers trying to dupe investors.
The Big Rich: The Rise and Fall of the Greatest Texas Oil Fortunes
By Bryan Burrough
The Penguin Press HC, 2009

Chronicling the soap-opera worthy rags to riches to rags story of the four oil dynasties of Texas, the book details how the hard work and ingenuity of H.L. Hunt, Roy Cullen, Clint Murchison and Sid Richardson created the oil boom in the early 20th century, only to watch their empires fall to near ruin because of the rise of the Middle East, as well as the debauchery and recklessness of their progeny.
The Accidental Billionaires: The Founding of Facebook – A Tale of Sex, Money, Genius and Betrayal
By Ben Mezrich
Doubleday, 2009

Still the darlings of the Internet industry, Facebook has undoubtedly established itself as the king of the social network scene. The book details the meteoric ascent of Facebook creator Mark Zuckerberg to becoming the world’s youngest billionaire and arguably the most popular person on the Web. Critics claim that the author focuses too much on the salacious aspects of the Facebook story, and doesn’t truly capture the essence of one of the greatest start-ups in history.
The Ascent of Money: A Financial History of the World
By Niall Ferguson
The Penguin Press, 2008

They say money makes the world go ‘round, and Ferguson paints a picture of this concept through his exploration of currency’s blessings, seductions, and traps in this guide to the history of finance. A professor of history at Harvard University, Ferguson makes the argument that “poverty is not the result of rapacious financiers exploiting the poor; it has much more to do with the absence of banks, not their presence.”

Changing the Rules: Adventures of a Wall Street Maverick
By Muriel Siebert, With Aimee Lee Ball
The Free Press, 2002

The first woman to hold a seat on the NYSE, Muriel Siebert has been a financial and political powerhouse for decades. This book details her experiences at the NYSE and as the superintendent of banking for New York State, which she says taught her about working hard and taking advantage of lucky breaks.

Bloomberg by Bloomberg
By Michael Bloomberg
John Wiley & Sons, 2001

In 1982, Michael Bloomberg took his hefty termination compensation from Salomon and started Bloomberg Financial Services with financial backing from Merrill Lynch. It grew into a multi-million dollar media empire spanning magazines, online financial services, and business television news. Bloomberg wrote this book to offer practical value to others looking to start their own business.

The Snowball: Warren Buffett and the Business of Life
By Alice Schroeder
Bantam Dell Publishing Group, 2008

“Life is like a snowball. The important thing is finding wet snow and a really long hill.” These words from Buffett are the theme behind this candid account of Buffett’s life from author Alice Schroeder, a former managing director at Morgan Stanley. Schroeder, who was reportedly handpicked by Buffett to write his biography, reveals the personal experiences and philosophies behind the world’s richest man.

The First Billion Is the Hardest: Reflections on a Life of Comebacks and America’s Energy Future
By T. Boone Pickens
Crown Publishing Group, 2008

Known as the “Oracle of Oil,” T. Boone Pickens is a legendary figure in the business world. His ability to predict the direction of fuel prices helped him build Mesa Petroleum, one of the largest independent oil companies in the country, from a $2,500 investment. The book discusses how even his failures were successful in that they forced risk-averse managers to reconsider the way they did business.

Panic: The Story of Modern Financial Insanity
Edited By Michael Lewis
W.W. Norton & Co., 2008

In this analysis of today’s economic problems, Michael Lewis draws from stories about historic financial crises like the Crash of 1987, the Asian currency crisis, and the Internet bubble. Lewis examines the factors that contributed to past debacles and outlines what was learned in hindsight.

House of Cards: A Tale of Hubris and Wretched Excess on Wall Street
By William D. Cohan
Doubleday, 2009

This narrative chronicles the fall of Bear Stearns and the end of a “golden age” on Wall Street. Readers can expect an easy-to-digest and suspenseful account of how a combination of risky bets, corporate politics, light government regulation, and bad decision-making brought down the U.S. financial system.

The Great Depression Ahead: How to Prosper In the Crash That Follows the Greatest Boom In History
By Harry S. Dent
Free Press, 2009

Best-selling author of The Next Great Bubble Boom and former strategic consultant at Bain & Company, Harry Dent uses the analysis of demographic trends to predict what he believes will be the next Great Depression. Arguing that demographics are the greatest drivers of the U.S. economy, Dent outlines how these trends follow a four-stage life cycle: innovation, growth, shakeout, and maturity. The book also offers portfolio allocation strategies for today’s market climate and posits that the worst of the housing downturn will occur between 2010 and 2013.

The Seven Rules of Wall Street: Crash-Tested Investment Strategies That Beat the Market
By Sam Stovall
McGraw-Hill, 2009

In a book that promises to be as entertaining as it is educational, Standard & Poor’s analyst Sam Stovall succinctly covers seven familiar sayings that offer sound investment strategies. Stovall, the chief investment strategist for S&P’s Equity Research and chair of the company’s Investment Policy Committee, warns readers not to be a “Charlie Brown” by missing out on the surge after the slump. His advice is found on sayings like “Sell in May and Then Go Away,” “There’s Always a Bull Market Someplace,” and “Don’t Fight the Fed.” Wallace Forbes of the Forbes Investors Advisory Institute calls it “invaluable, practical guidance for making investment decisions.”

The Fail-Proof Enterprise
By Bob Thomas
IHC Books, 2003

Considering today’s economy, a look back at fail-proof business strategies may reap valuable motivational tools. Author Bob Thomas focuses on turning “the fundamental unemployability of the rugged individualist into the bedrock of wealth creation.”

Investing in Renewable Energy: Making Money on Green Chip Stocks
By Jeff Siegel with Chris Nelder and Nick Hodge
Angel Series, 2008

As experts bullish on the green sector, Siegel, Nelder, and Hodge compare the potential rewards of green chip investing to the returns once garnered by blue chips. With the world’s energy appetite growing and conventional resources waning, they call renewable energy “one of the safest long-term bets you can make.” The book also includes detailed coverage of some lesser-known green stocks.

The Heretics of Finance: Conversations with the Leading Practitioners of Technical Analysis
By Andrew W. Lo and Jasmina Hasanhodzic
Bloomberg Press, 2009
Due out this January, The Heretics of Finance examines the intricacies and debate surrounding technical analysis. Authors Andrew Lo and Jasmina Hasanhodzic interview 13 successful technical market professionals to offer their insight into the “black art” of technical trading.

10: The Essential Rules for Beating the Market
By Michael Turner
John Wiley & Sons, 2009
Bringing in returns these days requires the market savvy that this book claims to offer. Author Michael Turner, founder of Sabinal Capital Investments, offers a straightforward investment strategy that aims to help investors build a solid portfolio and make money without having to short a single stock. Foreword by Louis Navallier.

The Clean Tech Revolution: The Next Big Growth and Investment Opportunity
By Ron Pernick and Clint Wilder, 2007
If you’re just getting into the green movement, pick up last year’s comprehensive guide to underexposed companies from Ron Pernick and Clint Wilder, proponents of building a multi-billion dollar green industry. They write under the premise that operating cleaner, smarter, and better will prove to be lucrative for the energy industry.

The Only Guide to Alternative Investments You’ll Ever Need
By Larry E. Swedroe and Jared Kizer
Bloomberg Press, 2008
Financial advisers Larry Swedro and Jared Kizer have put together a comprehensive guide on the good, flawed, bad, and ugly of everything from real estate and inflation-protected securities to convertible bonds and leveraged funds.

Sell & Sell Short
By Dr. Alexander Elder
John Wiley & Sons, 2008
In this study guide from trading teacher Alexander Elder, a series of questions and answers address the complexities of buying, selling, and short selling. More than a dozen chart studies urge the reader to analyze trends, assess risk, and judge momentum.



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